Bloom Beauty
Role: Creative Direction, Brand Identity, Web Design, Print Design, Environmental Design, Social Media
Bloom Beauty is an uptown day spa located in downtown Haverhill, Massachusetts.
I led the creative direction for the spa’s naming, brand identity, website (bloombeautyhaverhill.com), environmental signage and social media presence.
Original Brand Identity
In 2019, I initially crafted a softer brand identity for Bloom, featuring a prominent pink color. As the company expanded, both the owners and I recognized the necessity for a more timeless aesthetic.
