Kenzie Academy
Role: Art Direction, Brand Identity, Video Production, Digital Design, Social Media
Kenzie Academy was an online coding school where learners from all backgrounds have access to affordable tech education and job opportunities.
I led Kenzie Academy's design team, shaping the brand's identity, ensuring consistency and innovation across video, digital, email and social.
Brand Guide
When I first joined Kenzie, the brand was outdated and needed a refresh. I redesigned both primary and secondary logo lockups to ensure uniformity. Additionally, I fine-tuned and established guidelines for the color palette, typography, iconography and photography styles.
Photography
I art directed photo shoots that were utilized across Kenzie’s website, social channels and marketing materials. The goal was to capture authentic moments of Kenzie’s diverse community.
Photography: AJ Mast, Samir Janjua
Brand Videos
I led the art direction and oversaw the production of all Kenzie’s brand videos including these program videos. I collaborated with the copy director and academic team on scripts. They provide an overview of the Full-Stack Web Development, Software Engineering and Cybersecurity programs.
Motion Graphics: Addiction Graphics
Join the Kenzie Family
This brand video served as an introduction to Kenzie Academy. It was prominently featured on Kenzie Academy's homepage and YouTube channel.
Motion Graphics: Addiction Graphics
Digital Collateral
Being a fully remote school, all of Kenzie's marketing collateral was digital. I worked closely with the marketing leadership team to maintain visual and content consistency.
